The Primo hoagies Story
— Built on Bread & Passion
It all started in 1992 with a single shop, a family recipe, and an unshakeable belief that a truly great primo hoagie could make someone's entire day better. Founded in the heart of Pennsylvania, Primo hoagies quickly became the go-to deli for anyone who knows the difference between a sandwich and a real hoagie.
From day one, our founder Tony Sarno insisted on sourcing only the finest cold cuts, freshest produce, and highest-quality Italian rolls baked fresh each morning. That commitment hasn't wavered in over three decades — and it's why every primohoagies order still tastes like it was made with care.
"A hoagie is more than food — it's a tradition, a memory, and a little piece of home." — Tony Sarno, Founder
Today, Primo hoagies serves thousands of loyal customers across the United States every day. Whether you're grabbing a classic Italian or something stacked sky-high for a work lunch, we bring the same love and quality to every single order. That's the Primo promise.
View Our MenuWhy primohoagies Stands Apart
Every number below represents real customers, real quality, and real dedication to the craft of the hoagie — across the entire United States.
What Drives Primo Every Day
Our mission is simple: deliver the most satisfying, authentic hoagie experience possible — every time, every order, everywhere.
Fresh First
We source only the freshest ingredients daily — from hand-sliced meats to just-baked rolls. No shortcuts, ever.
Made with Love
Every hoagie is crafted with genuine care. Our team puts passion and attention into each and every order.
Community Rooted
We give back to the neighborhoods we serve — partnering with local suppliers and supporting community events.
Speed & Quality
Fast service never means cutting corners. We've perfected a process that delivers speed and excellence together.
Three Decades of Primo Excellence
From a single corner shop in Pennsylvania to a beloved name across the United States — explore the milestones that shaped Primo hoagies.
The First Shop Opens
Tony Sarno opens the very first Primo hoagies location in Bethlehem, PA. Armed with his grandmother's Italian recipes, the shop is an immediate local hit.
First Franchise Location
Demand surges and Primo opens its first franchise — proving the model is repeatable without sacrificing quality. Three more locations follow within 12 months.
Online Ordering Launches
Primo becomes one of the first regional deli chains to offer online ordering, making it easier than ever for loyal fans to get their favorite primohoagies delivered.
25 Locations Milestone
Primo hoagies celebrates its 25th location opening across the United States, cementing its reputation as the premier destination for authentic Italian hoagies.
Catering Program Expands
Primo launches its full-service catering program, bringing the primos experience to weddings, corporate events, and large gatherings across the country.
2 Million Hoagies Served
Primo hoagies reaches a stunning milestone — 2 million hoagies served. With 50+ locations and still growing, the best is yet to come.
The People Behind Every Primo Hoagie
Our dedicated team brings decades of culinary passion and customer care to everything we do. Meet the faces that keep Primo hoagies running strong.
Tony Sarno
Tony founded Primo hoagies in 1992 with his grandmother's recipes and a dream. Over 30 years later, he still visits every new location on opening day.
Maria DeLuca
With a culinary degree from Philadelphia and 18 years at Primo, Maria oversees recipe development and ensures every item on the menu exceeds expectations.
James Ricci
James ensures every Primo location runs like clockwork. From supply chain logistics to staff training, he keeps our high standards consistent coast to coast.
Sofia Battaglia
Sofia is the voice of Primo hoagies customers. She leads our feedback programs, loyalty initiatives, and makes sure every guest leaves happy.
The Values That Make Primos Special
The primos spirit is built on a foundation of values that guide every decision we make — from the ingredients we choose to the way we treat every customer.
Uncompromising Quality
We never trade quality for convenience. Every ingredient is hand-selected and every hoagie meets our strict freshness standards before it reaches your hands.
Integrity in Every Bite
We believe in honest portions, honest prices, and honest service. What you see on our menu is exactly what you get — no surprises, no gimmicks.
Sustainability Matters
We partner with local farms and eco-conscious suppliers to reduce our environmental footprint. Good food should be good for the planet too.
Customer First, Always
Every process at Primo hoagies starts with one question: "Does this make our customer's experience better?" If the answer is no, we rethink it.
Innovation with Tradition
We honor our roots while embracing the new. From seasonal specials to technology-powered ordering, we stay fresh without losing what makes us Primo.
Local at Heart
No matter how many locations we open across the United States, each one is deeply connected to its local community — and we intend to keep it that way.